Show Notes
Welcome to Be Nice or Leave, a marketing podcast for anyone looking to unlock the power of empathy to drive success in their business.
In this episode, we sit down with Susan Lee Colby, co-founder of Grace Creative, the only women-owned marketing and advertising agency focused on women over 50. Susan brings a wealth of experience and creativity to her work, having worked with some of the world's largest brands such as Honda, Apple, and Pizza Hut.
Through Grace Creative, Susan is on a mission to revolutionize what it means to age, challenge clichés and stereotypes about being older, and help companies tap into a hugely overlooked market opportunity - women over 50. In this interview, Susan shares her insights into marketing to women over 50, the unique challenges and opportunities of this demographic, and how empathy and community-building play a crucial role in her approach to marketing.
We also dive into tools that Susan and her team have developed to connect companies with their target audience in a candid, social setting. Additionally, we discuss the #AgeisNOTjustaNumber social campaign, which was created during Covid lockdown and has turned into a movement, empowering women and women-led brands all over the world to own their age.
Tune in to this episode to learn more about Susan's career, her passion for challenging age-based stereotypes, and her innovative approach to marketing to women over 50.
To learn more about Susan, be sure to visit:
https://www.instagram.com/girlsgone50/
https://www.linkedin.com/in/susan-lee-colby-80b18819/
More about our host: Having produced over 100 podcasts in less than three years, Polly Hammond rings in 2023 with the launch of her third annual series, Be Nice or Leave. A long time ago (yes, in a galaxy far far way), Polly graduated from USC with degrees in International Relations and French. Those studies led to a deep and abiding love affair with Behavioural Economics, and nowadays her work is based on all the crazy and irrational reasons consumers engage with brands. (Heads up, she’s a big fan of pop culture, so any interview is sure to have at least one Star Wars reference thrown in.) In the past few years, Polly has been regularly invited to speak on topics of empathy, accessibility, sustainability, and growth at Wine2Wine, the World Bulk Wine Conference, Oregon Wine Symposium, Moldovan Competitiveness Project Digital Workshops, OenoCo Intl Wine Economic Forum, Wine Media Conferences...oh and a whole bunch more.
On top of all that, Polly is lucky enough to wake up each day and work with one of the most talented digital development teams working with ecommerce businesses today. Since its inception as a tiny studio that thought "maybe we can make a difference," her agency 5forests has grown into a globally-recognized, award-winning digital marketing agency working with some of America's top brands.
To learn more about Polly and her work at 5forests, visit: https://5forests.com/
https://www.instagram.com/pollyhammond_/
https://www.linkedin.com/in/p-hammond-5f/
