Show Notes
Welcome to Be Nice or Leave, a markeing podcast for anyone looking to unlock the power of empathy to drive success in their business.
In this episode, we are joined by design superstar Rowena Curlewis, the CEO and co-founder of Denomination, one of the world's top design agencies specializing in the drinks industry. In this conversation, we delve into the importance of empathy in design and explore the latest trends shaping the drinks sector.
Rowena shares her wisdom on how empathy enhances the design process, helps designers cater to clients' and consumers' unique needs, and contributes to creating inclusive and accessible experiences. Furthermore, she discusses the emerging trends in drinks design, including sustainability, technological advancements, and shifting consumer preferences.
Don't miss this engaging and informative discussion with a true industry expert!
To learn more about Rowena & Denomination, be sure to visit:
https://instagram.com/denomination.design
https://au.linkedin.com/company/denomination
More about our host: Having produced over 100 podcasts in less than three years, Polly Hammond rings in 2023 with the launch of her third annual series, Be Nice or Leave. A long time ago (yes, in a galaxy far far way), Polly graduated from USC with degrees in International Relations and French. Those studies led to a deep and abiding love affair with Behavioural Economics, and nowadays her work is based on all the crazy and irrational reasons consumers engage with brands. (Heads up, she’s a big fan of pop culture, so any interview is sure to have at least one Star Wars reference thrown in.) In the past few years, Polly has been regularly invited to speak on topics of empathy, accessibility, sustainability, and growth at Wine2Wine, the World Bulk Wine Conference, Oregon Wine Symposium, Moldovan Competitiveness Project Digital Workshops, OenoCo Intl Wine Economic Forum, Wine Media Conferences...oh and a whole bunch more.
On top of all that, Polly is lucky enough to wake up each day and work with one of the most talented digital development teams working with ecommerce businesses today. Since its inception as a tiny studio that thought "maybe we can make a difference," her agency 5forests has grown into a globally-recognized, award-winning digital marketing agency working with some of America's top brands.
To learn more about Polly and her work at 5forests, visit: https://5forests.com/
https://www.instagram.com/pollyhammond_/
https://www.linkedin.com/in/p-hammond-5f/
