Episode 1

February 15, 2023

00:38:50

Building a Community-First Wine Brand, with Janie Brooks

Hosted by

Polly Hammond
Building a Community-First Wine Brand, with Janie Brooks
Be Nice or Leave
Building a Community-First Wine Brand, with Janie Brooks

Feb 15 2023 | 00:38:50

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Show Notes

In this episode, we're joined by Janie Brooks, Managing Director of Brooks Wine and Oregon's Wine Person of the Year.

But wine was not always Janie's path. When her only brother died unexpectedly in the middle of the 2004 harvest, the local wine community rallied together to keep his dream alive. Struck by their generosity and guidance, Janie knew that Brooks needed to carry on that legacy of community and collaboration. Today, she shares her experience building an award-winning purposeful wine business.

More about today's guest:

Portland native Janie Brooks Heuck spent more than a decade in the health care industry before finding herself responsible for the business operations at Brooks Wine. Struck by the generosity and guidance from the Oregon wine community after her brother Jimi’s passing, Janie quickly realized the importance of Jimi’s lifework and has been keeping the Brooks boat afloat since 2004. Janie is passionate about Brooks, family, travel, and Riesling. She loves to golf, sail, work out, and take photos when she isn’t working.

To learn more about Janie and her work at Brooks Wine, visit:

https://www.brookswine.com/

https://www.facebook.com/brookswines/

https://www.instagram.com/brookswinery/

https://www.youtube.com/@brookswine

More about our host:

Having produced over 100 podcasts in less than three years, Polly Hammond rings in 2023 with the launch of her third annual series, Be Nice or Leave.

A long time ago (yes, in a galaxy far far way), Polly graduated from USC with degrees in International Relations and French. Those studies led to a deep and abiding love affair with Behavioural Economics, and nowadays her work is based on all the crazy and irrational reasons consumers engage with brands. (Heads up, she’s a big fan of pop culture, so any interview is sure to have at least one Star Wars reference thrown in.)

In the past few years, Polly has been regularly invited to speak on topics of empathy, accessibility, sustainability, and growth at Wine2Wine, the World Bulk Wine Conference, Oregon Wine Symposium, Moldovan Competitiveness Project Digital Workshops, OenoCo Intl Wine Economic Forum, Wine Media Conferences...oh and a whole bunch more.

On top of all that, Polly is lucky enough to wake up each day and work with one of the most talented digital development teams working with ecommerce businesses today. Since its inception as a tiny studio that thought "maybe we can make a difference," her agency 5forests has grown into a globally-recognized, award-winning digital marketing agency working with some of America's top brands.

To learn more about Polly and her work at 5forests, visit:

https://5forests.com/

https://www.instagram.com/pollyhammond_/

https://www.linkedin.com/in/p-hammond-5f/

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